History of charm bead bracelets

The customizable charm bead bracelet is a unique jewellery system allowing wearers to change and customize their bracelet. These modular bracelets consist of a thick chain onto which different charm beads can be put. These charm beads are made from gold, silver or Murano glass, and are interchangeable, allowing the wearer to create their own look and tell their own story. The charm bead bracelet appeals to a diverse customer base due to the wide range of charm bead themes available. The charm beads can also be worn on necklaces.

Founded in Denmark in 1976, Trollbeads developed the original charm bead bracelet jewellery concept. Charm bead fans had to wait until 1999 for the launch of Pandora’s ever popular charm bead bracelet on the Danish market. Since 2000 numerous charm bead brands have emerged, each one offering their own particular slant on the charm bead bracelet. Never have charm bead bracelets enjoyed such popularity as they do today. Recently there's been an explosion of charm bead brands offering everything from silver charm beads to high-end precious metal charm beads.

In the UK the most popular brands of charm bead bracelets are Pandora, Truth, Trollbeads, Tedora & Chamilia.

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